Why I write short books on business subjects

John Cousins
February 7, 2023
3 min read
A successful book is not made of what is in it, but of what is left out of it.

A successful book is not made of what is in it, but of what is left out of it.

- Mark Twain

The books I write are meant to be kept slim and to the point as overviews of the business administration landscape. I want to keep the length manageable. I am attempting to adhere to the adage of Joseph Needham that a volume should not be too big for someone to read comfortably in their bath.

It is challenging to keep things short.

Mark Twain said:

I didn’t have time to write a short letter, so I wrote a long one instead.

There are a large set of topics to cover and while I don’t want to belabor any points, I don’t want to give short shrift to anything. So it may be that in order to conform to the bath criteria, you will need to practice some serial bathing. You can read one book per bath. So much the better for your hygiene!

With all these subjects and topics and skills, as with most everything in life, you need to pick your level of specificity. You can drill down and explore the rabbit hole on any and all of these subjects, and you should, but the initial effort is to give you an overview so that everything you explore in detail has a context and bigger picture in which to reside.

That just makes everything else more easily understandable. We need contexts in which to fit new information.

Here is a post about who I started MBA ASAP to serve.

The Goal

Our goal is to gain a facility with these business tools in order to get things done. I take the balkanized knowledge of the various business related subjects and knit them together in a cohesive way so you can marshal these resources to get things done.

The aim is to be like a musician who has all the skills at the ready and can improvise or orchestrate based on what the situation calls for. Or like an athlete who has practiced a suite skills and can call on the ones needed and create a play with teammates to overcome obstacles of defense or offense and win.

I want to help you succeed.

In order to do that you need to be able to create mosaics of the right skills and apply them at the right time. Sometimes these are skill sets and expertise that you need to have or they may be exercised by employing others. In that case you need to have enough knowledge to evaluate whether the expertise you are hiring or acquiring meets what you need and scope the tasks properly.

MBA ASAP also sets as a goal getting you literate with some of the names, buzz words and acronyms in business that can be a barrier to further reading and study if you are not familiar with them.

Remember: anything that is not explained in adequate detail to your liking, you can just Google or search the topic and explore in as much depth and detail as you desire. Think of MBA ASAP as a set of reference materials and a launching pad.

Ready, Fire, Aim

Don’t wait to start actualizing your ideas. Take action, see what happens, and course-correct as you go along. Use MBA ASAP resources to help you steer the course. MBA ASAP will help you get it right the first time. Never underestimate the value of getting it right the first time.

Jump and build your airplane on the way down.

Understanding Corporate Finance made it to the Best Corporate Finance Books of All Time (#4 out of top 40)

I’m happy to announce that my book, “MBA ASAP Understanding Corporate Finance”, made it to BookAuthority’s Best Corporate Finance Books of All Time:

BookAuthority collects and ranks the best books in the world, and it is a great honor to get this kind of recognition. Thank you for all your support!

It is available as an eBook for Kindle, Paperback, and audiobook on Audible. Check it out on Amazon.



Share this post
John Cousins
Author, Entrepreneur, & Teacher

Receive my 7 day email course

Take your finance skills to the next level with my 7-day corporate finance email course. You'll learn all the essential topics from financial analysis to risk management in a fun, engaging format. Each day, you'll receive an email with practical examples, exercises and resources. Perfect for aspiring finance pros or anyone looking to expand their knowledge. Get ready to transform your finance game!

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

If you like this article. Here are some more articles I think you might like.


The Road to Becoming a Unicorn: A Quick Guide to Startup Funding Rounds

The whole process of funding and developing startups has become more widespread because the cost of getting a product to market has dropped so precipitously in the past couple of decades from millions of dollars to typically anywhere from under $20,000 to $500,000.
John Cousins
December 18, 2023
7 min read

Oh Behave! Behavioral Economics: Why we do what we do.

Behavioral Economics is a method of economic analysis that applies psychological insights into human behavior to explain economic decision making.
John Cousins
December 18, 2023
4 min read
Personal Growth

Professional Development: 3 Types of Skill Sets

To perform effectively in a job and advance to greater responsibilities requires developing a well rounded set of skills. Every job and every industry has its specifics but these skill sets are general and apply across all jobs. Skills are fundamental for turning a job into a career trajectory and this trajectory is part of our personal fulfillment in life.
John Cousins
December 18, 2023
5 min read