Ikigai: finding our purpose

John Cousins
February 7, 2023
4 min read

I have been spending a lot of time pondering what success means and what it looks like and I have just stumbled upon a Japanese concept that directly addresses this issue. Sometimes I am amazed about how I don’t hear about things sooner. This seems to be a common cultural concept in Japan and has gathered traction among the cognoscenti in the U.S. How come I didn’t get the memo sooner? Well I want to share it with you in case you haven’t stumbled on it yet.

Ikigai

Its called Ikigai. Its purpose to help you discover what is fulfilling to you. It is made up of two words: iki means life and gai means worth. Here is a good article on Ikigai.

Ikigai find your purpose and meaning

I have been very lucky. I have been able to spend much of my life working in situations that met my basic criteria of being in fields that deeply interested me. This has not been without struggle, and the paths I have taken have not been clearly laid out. I look back and sometimes wonder if I would be in a better position if I had worked more traditional jobs in urban areas where opportunity, salary and prestige are in greater supply.

I traded all that to focus on happiness and contentment. To me that meant trading stressful jobs where I felt over-worked and underappreciated and virtually owned by companies who would tell me where to travel and what to do. I traveled a lot and it felt like those hotel rooms were not much different from prison cells, although I bet prison is even worse. And I didn’t like bosses that I didn’t respect and learn from.

There are two great days in a person’s life — the day we are born and the day we discover why.

William Barclay

I took the one less traveled by, and that has made all the difference.

That trade-off has made all the difference.

I seriously put thought and stock into what it means to live a good and successful life. This isn’t a read-through like for a play or performance. This is it. This is our one shot. Make it count.

Here is a slide deck I created about finding fulfilling work.

https://www.slideshare.net/MBA-ASAP/finding-fulfilling-work

And here is a post from my blog about doing what you love and letting your truth reveal itself to you.

I am really interested in your thoughts on this concept so please I encourage you to leave a comment. I plan to write more on this subject as additional thoughts arise. I hope you find this helpful. We owe it to ourselves, our loved ones, and the world, to do things we find interesting, to find our purpose.

Here is a poem by Robert Frost that speaks to these concerns:

The Road Not Taken

Two roads diverged in a yellow wood,

And sorry I could not travel both

And be one traveler, long I stood

And looked down one as far as I could

To where it bent in the undergrowth;

Then took the other, as just as fair,

And having perhaps the better claim,

Because it was grassy and wanted wear;

Though as for that the passing there

Had worn them really about the same,

And both that morning equally lay

In leaves no step had trodden black.

Oh, I kept the first for another day!

Yet knowing how way leads on to way,

I doubted if I should ever come back.

I shall be telling this with a sigh

Somewhere ages and ages hence:

Two roads diverged in a wood, and I —

I took the one less traveled by,

And that has made all the difference.

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John Cousins
Author, Entrepreneur, & Teacher

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